In today’s digital age where privacy is as precious as gold, safeguarding your personal information has never been more critical. We live in a world where walls have ears and data breaches and identity theft cases are on the steady rise, but thankfully, DeleteMe and Incogni are here to be your digital cloak and dagger.
These two data removal services can help you regain control of your online presence and protect your privacy. So, which one should you opt for?
At first glance, DeleteMe and Incogni may seem like two peas in a privacy pod as both are dedicated to erasing your sensitive data from the clutches of data brokers and people search sites . They share a common objective which is sending data removal requests to these brokers and persisting until your private information is eliminated.
However, the devil is in the details, and that’s where the paths diverge. One service adopts an extensive, thorough approach, leaving no stone unturned, while the other embraces a cycle of relentless data scrubbing, ensuring your privacy remains an ongoing priority.
To find out which is the right choice for you, let’s embark on a journey to explore how these privacy champions stack up against each other.
|US, Australia, Belgium, Brazil, Canada, France, Germany, Ireland, Italy, the Netherlands, Singapore, UK
|US, Canada, the UK, the Isle of Man, Switzerland, Norway, Iceland, Liechtenstein, and all of the EU
|750+ data brokers (most require custom requests)
|180+ data brokers
|Core & Extra Features
|Email and phone masking, detailed privacy reports, custom removal requests
|Detailed view of data brokers being contacted and request status
|Phone, live chat, and email
|Email and detailed knowledge base
|20% Off Discount >
|55% Off Discount >
DeleteMe offers human assistance and comprehensive compliance with regulations, while Incogni is more cost-effective and has broader accessibility.
DeleteMe provides more comprehensive coverage of data brokers than Incogni while Incogni takes pride in automated systems for efficient removal.
For user trust and robust privacy protection, both services are secure. The choice between them ultimately hinges on individual preferences and specific needs.
DeleteMe vs Incogni: Which company is more trustworthy?
DeleteMe and Incogni are two prominent players in the data privacy arena, each offering unique approaches to safeguarding your personal information. In this chapter, we delve into the question of trustworthiness and compare DeleteMe and Incogni, helping you make a smart choice.
Let’s start with a short overview of DeleteMe.
DeleteMe, founded in 2010 by Rob Shavell, Andrew Sudbury, and Eugene Kuznetsov, has become a bastion of data privacy. Operating under the ownership of Abine, Inc., DeleteMe has garnered praise for its efforts in helping individuals safeguard their personal information.
However, like any service, it’s not without its share of scrutiny. Some critics have raised concerns about it falling behind competitors and marketing tactics. Despite these criticisms, DeleteMe remains a trusted choice for those seeking to rid their data from the grasp of data brokers.
Initially centered on the American market, DeleteMe has expanded its reach to serve users across the globe, spanning regions like the UK, Canada, and Australia.
DeleteMe pros and cons
When considering DeleteMe as your data removal service, it’s important to check the advantages and disadvantages. So, let’s take a closer look at what DeleteMe has to offer.
DeleteMe streamlines the opt-out process, making it hassle-free for users.
DeleteMe offers the flexibility of custom removal requests to address specific concerns.
Protect your contact information with email and phone masking options for added privacy.
Reach out for assistance through email, live chat, and a web contact form, ensuring accessible customer support.
DeleteMe offers valuable resources to help users remove their data independently.
Navigating DeleteMe’s platform is straightforward and user-friendly.
DeleteMe’s customer support is not available 24/7, which may be inconvenient for some users.
DeleteMe’s pricing and coverage details could be clearer for potential users.
While anonymized, DeleteMe shares private information with third parties, which may raise security questions.
While you won’t find much about Incogni online, it benefits from a noteworthy partnership with Surfshark, a renowned VPN provider. This connection bolsters Incogni’s standing as a dependable data removal service and implies a strong focus on online privacy.
With its headquarters nestled in Amsterdam, the Netherlands, Incogni operates with a team of approximately 200 dedicated professionals. Their mission is to enhance online privacy and security in an era of rising data breaches and brokered information. Still, when it comes to privacy, Incogni’s approach is one it’s worth taking a look at.
Notably, Incogni shares personal information with third-parties and reserves the right to share data to comply with laws and regulations. This aspect of their policy will probably raise concerns for privacy-conscious users.
Incogni pros and cons
Let’s dive into the advantages and disadvantages of using Incogni as your data removal service.
Incogni offers a 30-day money-back guarantee for all subscribers, providing peace of mind to those testing the service.
With a super simple sign-up process, users can get started with Incogni quickly and efficiently.
With an easy-to-understand interface, Incogni makes it simple for users to navigate and request data removal.
The service offers fairly fast response times and removals, ensuring that your personal information is addressed promptly.
Incogni keeps subscribers informed with updates on the data removal procedure each week, keeping them in the loop.
Incogni provides relatively reasonable pricing, making it accessible for users looking to enhance their online privacy.
If needed, Incogni repeats removal requests, ensuring that your data is continually scrubbed from data brokerage sites.
Incogni lacks detailed reports on personal data found, which may leave users curious about the specifics.
Incogni lacks a free trial, requiring users to commit to a subscription without a trial run.
The service doesn’t provide an extensive range of support options, potentially leaving users with fewer avenues for assistance.
If you wish to reclaim authority over your online presence, delve into our list of top-tier data removal services, providing robust solutions for data privacy and removal.
Data removal process: How do DeleteMe and Incogni remove your data from the internet?
Both DeleteMe and Incogni share a common goal, that is, to remove your personal data from data broker databases. They achieve this by submitting requests directly to the brokers and persistently following up until your data is removed. However, they have distinct approaches to this task.
DeleteMe employs a team of human operators who actively opt you out of the most active personal data aggregators. On the other hand, Incogni takes on new data brokers by using its algorithm to predict which ones may have your data and then automatically sends data removal request. This ensures that your data remains off the market without you having to do the heavy lifting. However, it’s important to note that this removal process can take up to 45 days to complete.
So, both services protect your personal information from data brokers and people-search sites but by using different methods. Also, while trying to delete yourself from the internet manually is an option, opting for a data removal service proves to be a more effective and comprehensive solution.
If you’re considering enhancing your online security and privacy with leading VPN services, make sure to explore our in-depth ExpressVPN review and NordVPN review, as they stand out as two of the best.
Privacy compliance and regulations: What laws power DeleteMe and Incogni?
Both DeleteMe and Incogni play by the rules. They follow important regulations such as the California Consumer Privacy Act (CCPA) and the European Union’s General Data Protection Regulation (GDPR). These laws give you, the user, the power to control your personal data and put limits on how organizations can collect and process it.
What does this mean for you? Well, it shows that both DeleteMe and Incogni take your data privacy very seriously. They are committed to protecting your private data and ensuring a high level of data privacy and protection. By adhering to these regulations, both services aim to earn and maintain your trust while safeguarding your personal information, allowing you to easily delete your digital footprint.
Availability: Does DeleteMe or Incogni cover more countries?
The scope of coverage determines how effective these two services can be in protecting your personal information. So, let’s explore the availability of DeleteMe and Incogni to see which one offers broader coverage.
Initially focused on American data brokers, DeleteMe now extends its reach globally. Users in Australia, Belgium, Brazil, Canada, France, Germany, the Republic of Ireland, Italy, the Netherlands, Singapore, and the UK can now benefit from DeleteMe’s data removal services.
However, it’s important to note that DeleteMe’s primary focus remains on the United States. This means that its core strength lies in combating American data brokers. If you primarily deal with US-based data brokers, DeleteMe is a superb choice.
Incogni’s availability, on the other hand, is more focused on a global scale covering the US, Canada, the UK, the Isle of Man, Switzerland, Norway, Iceland, Liechtenstein, and the EU. So, if you’re looking for a more Europe-oriented service, Incogni’s global backing might be the better choice.
Availability winner: Incogni
Incogni vs DeleteMe: Who has better features?
When it comes to protecting your data from data brokers, both Incogni and DeleteMe are strong contenders. But which one offers the better set of features to help you reclaim control over your online privacy?
Data broker coverage: Does DeleteMe or Incogni cover more data brokers?
Ensuring we’re protected from online threats like phishing, scams, doxxing, identity fraud, and data breaches requires comprehensive data broker coverage.
Incogni takes a proactive approach to data broker coverage, interacting with over 180 data brokers to facilitate the removal of your personal information. On the other hand, DeleteMe boasts an even more impressive figure, working with over 750 data brokers and people search sites in its mission to safeguard your online identity. At first glance, this may seem like a significant advantage for DeleteMe, but it’s important to examine the details.
DeleteMe claims to cover over 750 data brokers and people search sites, implying comprehensive protection for your data. However, a closer look reveals an important distinction.
While DeleteMe does indeed offer protection for this extensive list of data brokers, a substantial portion of them falls into the category of “custom requests.” In reality, the standard one-person plan handles around 60 data brokers, and the business or VIP plans throw in an extra 40. If you’re dealing with international data brokers, that’s an additional 25. But here’s the eye-opener – about 625 data brokers fall under the umbrella of custom requests.
On the other hand, Incogni’s interaction with over 180 data brokers, albeit a smaller number, simplifies the data removal and ensures a more streamlined experience for users.
If you’re in need of a data removal service that accommodates custom removal requests, Optery also has you covered with its premium plans. Explore the reliability and security it provides in our comprehensive Optery review.
Data broker coverage winner: DeleteMe
Automation and efficiency: Is DeleteMe or Incogni better at removing data?
Now you’re probably wondering, how fast and efficient are these services in wiping my digital footprints? Well, let’s dive into it.
DeleteMe sends out a wave of data removal requests every three months. It’s somewhat like spring cleaning but for your online data. Incogni, on the other hand, reacts instantly when your data reappears, ensuring it’s wiped out as soon as it pops up. Both services use automated data discovery searches, working around the clock to make the process efficient and protect user privacy.
Like a well-oiled machine, Incogni automates the process of data removal with exceptional efficiency. Meanwhile, DeleteMe combines automation with manual processes, actively enlisting human operators to remove your sensitive data from the most active personal data aggregators.
So, while Incogni is a champion in terms of automation, DeleteMe offers a more hands-on approach to data removal.
Reporting: Who provides more in-depth removal reports?
Both DeleteMe and Incogni offer some level of insight into the data removal process. However, when it comes to in-depth removal reports, there’s a notable difference between the two.
DeleteMe takes transparency seriously and offers comprehensive privacy reports. These reports provide a detailed view of your data removal journey. They include information such as the number of listings reviewed, successfully removed matching listings, and any pending removals still in progress. Additionally, DeleteMe’s privacy reports delve into the specifics, identifying the data broker sites where your sensitive information was discovered and specifying the type of information found. These reports even provide you with an estimate of the average time it takes for removals to be completed.
Meanwhile, Incogni focuses on efficiently removing your personal data from data brokers but doesn’t offer the same level of in-depth reporting. Unfortunately, Incogni doesn’t provide detailed reports regarding the personal data it uncovers during the removal process.
If you value detailed data removal progress updates, DeleteMe might be the better choice for you. However, if you prioritize efficient data removal without extensive reporting, Incogni still offers a valuable service.
Ease of use and user interface: Is DeleteMe or Incogni more user-friendly?
In the user-friendliness showdown between DeleteMe and Incogni, both provide user-friendly dashboards for simplified data removal.
Incogni’s sophisticated dashboard serves as a user-friendly control center for managing data removal requests, tracking their progress, and even checking broker ratings. It’s like having a data privacy command center at your fingertips. With Incogni’s dashboard, you can be sure you’ll stay well-informed about the status of your official data removal requests and efforts.
On the other side of the ring, DeleteMe doesn’t pull any punches when it comes to user-friendliness. Their well-organized dashboard provides an excellent user experience, making it easy to manage their accounts with ease. DeleteMe’s dashboard is designed to simplify your data removal journey, ensuring that you can navigate the process hassle-free.
In the showdown of user-friendliness, both DeleteMe and Incogni offer accessible and easy-to-use interfaces, ensuring that safeguarding your online privacy is as simple as a few clicks.
Ease of use and user interface winner: It’s a tie
Additional features and benefits: Who offers better extras?
In addition to standard features, DeleteMe and Incogni offer additional benefits that set them apart from similar services.
DeleteMe provides multiple-user plans, repeat requests sent to data brokers, and family plans with privacy protection. These features add value to the service, making it a suitable choice for families and businesses seeking comprehensive data protection. On the other hand, Incogni doesn’t offer family or multiple-user plans. However, it does provide repeat requests to data brokers, ensuring that your data is consistently monitored and protected.
Worried about your email getting into the wrong hands? DeleteMe’s got your back with email masking. It shields your email addresses from prying eyes, so you can communicate without compromising your privacy.
If you’re tired of being swamped by spam, our guide on how to massively reduce junk email and spam provides clever strategies to declutter your inbox.
And let’s not forget phone masking. DeleteMe’s phone masking feature adds an extra layer of protection to your phone numbers, keeping them out of reach from data brokers.
Similarly, if the constant irritation of robocalls is taking a toll on your peace of mind, dive into our comprehensive guide on putting an end to spam calls and robocalls.
Whitepages making your personal contact details too public? Take charge of your privacy with our guide, providing clear steps on how to opt out from the Whitepages database.
Custom removal requests feature marks a significant improvement to DeleteMe’s services, allowing users to take control of their online privacy like never before. With it, you can submit personalized removal requests directly from your DeleteMe dashboard.
To tell the trust, Incogni doesn’t have additional features. The most advanced feature you’ll get is a detailed view of the data brokers being contacted. Still, this is helpful because it lets you see exactly what they’re collecting and who they’re marketing you to on a regular basis.
If you’re seeking an extra layer of online privacy, take a look at these privacy-focused browsers.
Core and extra features winner: DeleteMe
Security and privacy: Is DeleteMe or Incogni a safer choice?
When it comes to keeping your data locked down tight, both DeleteMe and Incogni have their strengths. But which one offers a safer bet?
DeleteMe takes data security seriously and employs rock-solid security practices to safeguard user data from modern cybersecurity threats. It’s compliant with AICPA SOC 2 Type 2 requirements and conducts frequent internal and external audits to ensure the utmost security.
Although both services take data security seriously when it comes to privacy protection, Incogni wins this fight.
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Security and privacy winner: It’s a tie
Customer support and resources: Who has more helpful customer support?
When it comes to customer support, both DeleteMe and Incogni have their strengths.
DeleteMe takes pride in its responsive support team, offering phone, live chat, and email support during specific hours on weekdays. Although DeleteMe also provides a knowledgebase with FAQs, it’s relatively limited in-depth information.
On the other side of the coin, Incogni opts for simplicity with email support and a well-organized knowledgebase covering essential topics like data removal processes and dealing with data brokers. Notably, Incogni doesn’t offer live chat support but makes up for it with user-friendly opt-out guides on its official blog.
While both services make efforts to support users, the choice ultimately depends on your preferred mode of support and the depth of information you seek.
Customer support and resources winner: DeleteMe
Plans and pricing: Does DeleteMe or Incogni offer greater value for money?
When choosing between DeleteMe and Incogni, getting a handle on their pricing plans is key to finding out which one offers the best bang for your buck.
DeleteMe has your privacy needs covered with its range of four pricing plans. Although its price point might be slightly higher than some competitors, DeleteMe provides superb value for money. The standard one-person subscription costs $10.75 per month when billed annually, equivalent to $129 per year. This plan covers all major data broker sites, removes public Google-able listings within days, and includes new opt-outs throughout the year at no extra cost.
For those seeking a two-person plan, it’s available for $19.08 per month when billed annually, totaling $229 per year. Families looking for comprehensive online privacy protection can opt for the family plan, priced at $27.42 per month, equivalent to $329 per year. DeleteMe also offers customized business plans to meet the unique privacy needs of companies, with quotes available upon direct contact.
While DeleteMe doesn’t provide a free trial or a free tier, it offers a flexible refund policy. If you change your mind before your first Privacy Report is generated, you can request a full refund, no questions asked. After the first report, pro-rated refunds are available based on the remaining subscription time.
Incogni presents users with two subscription options: annual and monthly billing. The annual plan, priced at $6.49 per month, is the cost-effective choice, while the monthly subscription costs $13.39 per month. Opting for the monthly plan allows for easy cancellation after just one month, but the annual plan offers more value. Regrettably, Incogni does not currently provide a family-friendly plan.
Both Incogni plans are backed by a 30-day money-back guarantee, giving users the confidence to try the service risk-free.
In conclusion, while DeleteMe provides a wider variety of plans, Incogni’s plans are more pocket-friendly.
Privacy Bee is another solid choice that doesn’t break the bank, providing outstanding value. Explore the ins and outs in our Privacy Bee review, and for a direct comparison with Incogni, consult our Incogni vs Privacy Bee guide.
Plans and pricing winner: It’s a tie
DeleteMe vs Incogni FAQ
What are DeleteMe and Incogni, and what do they do?
DeleteMe and Incogni are both online privacy services designed to help individuals protect their personal information from being exposed on the internet. They work by identifying and removing your personal data from data brokerage sites, which are platforms that collect and sell your information to advertisers, marketers, and other third parties. These services can help you regain control over your digital footprint and protect your online privacy.
What is the main difference between DeleteMe and Incogni?
The main difference between DeleteMe and Incogni lies in their approach to data removal. DeleteMe uses a combination of automated processes and human operators to remove your data from data brokerage sites. In contrast, Incogni provides automated data removal, predicting which data brokers may have your information and sending removal requests automatically.
Is DeleteMe or Incogni better at protecting privacy?
Both DeleteMe and Incogni are committed to protecting your privacy, but DeleteMe may sell your private data in anonymized form to third parties which will raise red flags for some users. At the same time, DeleteMe offers a more hands-on approach with human operators actively removing your data, while Incogni relies on automation.
Which is a cheaper choice, Incogni or DeleteMe?
In terms of pricing, Incogni generally offers more cost-effective plans compared to DeleteMe. Incogni’s annual subscription is priced at $6.49 per month, while DeleteMe’s plans start at $10.75 per month for individuals. However, DeleteMe provides various plan options, including family and business plans, which may add value for users with specific needs.
Incogni vs DeleteMe: Who wins this battle?
Choosing between Incogni and DeleteMe for data privacy may seem tricky, but don’t worry, we’re here to help you make sense of it all. Both services provide rock-solid tools to help you regain control of your personal information in the digital world.
However, while each provider has its unique strengths and weaknesses, only one can win the day. So, let’s break it down together:
Availability: Incogni – while DeleteMe extends its coverage to multiple countries, Incogni covers more ground beyond its core regions.
Data broker coverage: DeleteMe – it boasts a wider range of data broker coverage, but it’s important to note that some data brokers require custom requests.
User interface and ease of use: It’s a tie – Both contenders utilize easy-to-use interfaces, making it effortless for users to navigate their platforms.
Core and extra features: DeleteMe – although both contenders stand strong on core privacy features, DeleteMe throws in more extra tools, including email and phone masking, and detailed privacy reports.
Security: DeleteMe – it employs advanced encryption protocols, continuous threat monitoring, and strict access controls. Meanwhile, Incogni doesn’t offer much beyond basic security features.
Privacy: Incogni – while minimalistic in its data collection, Incogni adheres to privacy regulations and ensures data deletion within 12 months of discontinuing its service. In contrast, DeleteMe may share your data with third parties in an anonymized form.
Customer support and resources: DeleteMe – it offers phone, live chat, and email support, while Incogni relies on email support and a well-stocked knowledgebase. Both provide helpful resources, but DeleteMe’s diverse support channels may be more appealing to those seeking prompt assistance.
Plans and pricing: It’s a tie – DeleteMe offers more flexible pricing plans aimed at individuals, families, and even businesses. However, it comes at a higher cost. Incogni, with its cost-effective annual plan, provides an affordable option for most users.
So, who comes out on top in this showdown? Well, while DeleteMe has a slight advantage in some areas, but it’s expensive. Furthermore, getting your data removed from the large network of data brokers relies on custom requests.
Meanwhile, Incogni is more affordable and also covers a broad network of data brokers, without the need for custom requests.
Choosing the best fit really depends on what matters most to you. If privacy is your top priority, and having your private data sold (even if it’s in anonymized form) feels like a nightmare, it’s best to skip DeleteMe and choose Incogni. Meanwhile, if you want a more comprehensive service with superb extra features, and don’t mind the extra price, DeleteMe might still be worth a shot.
This DeleteMe vs Incogni comparison guide was last updated on January 4, 2024.